Quiz Topics
3.1 Sustainable Tourism
Specific Competence: Practice tourism that protects the environment, economy, and society. Learning Activities: Learn about the ideas of sustainable tourism (environmental protection, economic benefits, social fairness). Discuss its main parts. Look at how it helps a place (economic benefits, fighting climate change, managing waste, reducing disaster risks). Also, look at hidden costs that can harm local people (money leaving the area, infrastructure costs, higher prices, relying too much on tourism, seasonal jobs). Expected Standard: Sustainable tourism is practiced correctly.
3.2 Hotels and Lodges
Specific Competence: Understand different types of hotels and lodges. Learning Activities: Sort accommodation places (like hotels, lodges, guesthouses, bed and breakfasts, campsites). Explain the hotel star ratings (1 to 5 stars). Go on a trip to visit these places. Expected Standard: Understanding of hotels and lodges is shown correctly.
3.3 Hotel Departments
Specific Competence: Handle front office tasks, perform housekeeping duties, and manage food and drink services. Learning Activities: Describe how the Front Office works (top managers, front desk, guest services). Explain front office duties (taking bookings, checking guests in and out, billing, daily accounting). Role-play these duties. Identify housekeeping areas (guest rooms, public areas, offices). Explain housekeeping tasks (cleaning rooms, back areas, surroundings). Learn how housekeeping talks to other departments (Front Office, Food and Beverage, Maintenance). Practice housekeeping tasks. Discuss rules for food and drink service (planning, preparing, serving, customer service). Explain what the food and drink department does (preparing and serving food and drinks, managing the restaurant). Classify restaurant tools. Understand safety in dining rooms (physical safety, food safety, fire safety, cleanliness). Expected Standard: Front office duties are performed correctly; Housekeeping tasks are performed correctly; Food and beverage services are managed correctly.
3.4 Customer Care and Stress Management
Specific Competence: Provide good customer service in travel and tourism and manage stress. Learning Activities: Describe good customer service (listening, understanding feelings, clear talking). Learn the rules of good customer service (respect, understanding, talking, quick response, reliability). Sort customers into groups (internal like colleagues; external like business or holiday travelers). Learn good ways to care for customers (personal service, solving problems before they happen, showing understanding). Practice listening and asking questions (active listening, reflective listening, open-ended questions). Act with honesty and good ethics (honesty, fairness, respecting customers, cultural sensitivity, keeping information private). Learn to handle difficult customers (cultural differences, ways of talking, personality types, age and abilities, special requests). Describe how to manage stress (understand stress, types, signs). Practice stress management skills (time management, self-care, talking, setting boundaries, emotional intelligence, team support). Act out situations where you handle stress in tourism. Expected Standard: Excellent and skilled service is provided correctly; Stress is managed successfully.
3.5 Events Planning and Job Opportunities
Specific Competence: Plan events and understand job chances in event planning. Learning Activities: Describe what goes into event planning (designing, promoting, coordinating, transport). Talk about different types of events in tourism (weddings, birthdays, church events, sports, ceremonies). Design events (purpose, theme, place, schedule). Set up the venue for the event. Discuss problems in event planning (time limits, choosing a venue, logistics). Organize event promotions (target audience, working with partners, using traditional or online marketing). Explore different jobs in the tourism industry (Events planner, director of events planning and operations, events coordinators). Expected Standard: Events are planned correctly; Job opportunities are explored correctly.
3.6 Core Marketing Concepts in Tourism
Specific Competence: Use basic marketing ideas and rules; Understand marketing plans in tourism; Use market segmentation; Create a brand identity; Use the marketing mix to improve marketing plans. Learning Activities: Explain marketing ideas (segmentation, targeting, positioning, marketing mix). Discuss why marketing is important (business growth, adapting, connecting with customers). Discuss marketing plans in tourism (tourism market, branding, marketing mix, social media, influencer marketing, content marketing). Research why marketing plans are important. Explain market segmentation (finding criteria, dividing the market, checking the market, positioning the product). Describe why marketing is important in tourism (attracting visitors, destination image, economic growth). Look at features of different tourist groups (adventure seekers, cultural tourists, business travelers). Analyze successful market segmentation strategies (based on purpose, demographics, geography). Find out what customers need (age, income, job, interests, lifestyle, values). Create marketing plans for specific tourist groups. Talk about branding in tourism (unique selling point, brand message, brand identity, brand positioning). Explain why branding is important (recognition, standing out, loyalty). Research main parts of branding (name, logo, slogan, values). Analyze successful brand management (consistency, standing out, sustainability). Create a brand management plan for a pretend tourism business. Discuss and apply marketing mix strategies (the 7 Ps: product, price, place, promotion, packaging, positioning, people). Expected Standard: Marketing concepts and principles are applied correctly; Marketing strategies are understood correctly; Market segmentation in tourism is applied correctly; Brand identity is developed successfully; Marketing mix concept is applied correctly to improve marketing strategies.
3.6.6 Sustainable Marketing in Tourism
Specific Competence: Explore marketing that supports long-term sustainability in tourism. Learning Activities: Look into sustainable ways of marketing in tourism (like eco-lodges, tour operators, destinations). Develop a sustainable marketing plan (analyze the situation, set sustainable goals, choose a target market). Show examples of sustainable tourism marketing (like promoting eco-friendly products). Expected Standard: Sustainable marketing is explored successfully.
3.6.7-3.6.9 Promotion Strategies in Tourism
Specific Competence: Create promotion plans for tourism; Develop digital marketing in tourism; Make good marketing materials for event promotions. Learning Activities: Discuss different promotion methods (advertising, sales promotions, public relations, social media marketing). Analyze promotion campaigns in tourism (seasonal campaigns, special offers, trade shows). Create a promotional plan for a tourism product (target market, S.M.A.R.T objectives). Design an advertisement for a tourism business. Understand digital marketing in tourism (knowing the target audience, marketing channels, measuring results). Explain the role of digital marketing (connecting with customers, making destinations known, personalized experiences). Discuss why digital marketing is important (destination visibility, cost-effective, real-time information and feedback). Analyze successful digital marketing campaigns (social media, email, search engine optimization - SEO). Develop a digital marketing plan for a business. Identify types of events (festivals, concerts, sports, cultural). Examine event promotion strategies (social media, email, broadcast media). Explain why event promotion materials are important (creating awareness, generating interest, building excitement). Discuss how to create effective promotion materials (define objective, design content, design materials). Analyze why it's important to monitor promotion strategies (staying competitive, improving customer connection, finding areas for improvement). Expected Standard: Promotion strategies in tourism are developed appropriately; Digital marketing in tourism is developed successfully; Events promotion marketing materials are created appropriately.
3.6.10.1 Market Research in Tourism
Specific Competence: Conduct effective market research in tourism. Learning Activities: Explain why market research is important in tourism (finding market trends, understanding the target audience, improving products and services, understanding customer behavior, helping destination development, analyzing competitors). Classify types of market research: primary research (surveys, focus groups, interviews) and secondary research (industry reports, online resources, books and journals). Discuss the benefits and drawbacks of primary market research (flexibility, accurate data, unique insights; time-consuming, expensive, ethical considerations) and secondary market research (time-saving, cost-effective, easy to access; limited relevance, outdated information, potential for misunderstanding). Design a market research plan. Expected Standard: Market research in tourism is conducted effectively.
3.6.10.2 Crisis Management in Marketing and Promotion
Specific Competence: Manage crises in marketing and promotion. Learning Activities: Identify possible crises (internal, external, digital). Evaluate how potential crises might affect tourism (economic, social, and environmental). Create clear ways to talk to people involved during marketing crises (verbal, written, visual communication). Work with people involved (regular meetings, customer advisory boards, influencer partnerships). Do research and analyze crises (identify possible crisis, assess the crisis, develop a plan). Expected Standard: Crises in marketing and promotion are managed effectively.